 Location: Taupo, New Zealand
Models Installed: 1 x enoline 8/1ChD, 1 x enoline 8/1rfChD,
1 x enoround 16/1ChD
Total Bottle Positions: 32
www.sceniccellars.co.nz
With over 25 years in the fine wine business, Scenic Cellars is one of the most highly regarded wine stores in New Zealand.
With 4,000 different labels and 100,000 bottles in stock they have a range of rare and fine wines wider than any other retail outlet in the country.
With 32 wines available for tasting from the Enomatic system, Scenic Cellars is continuing to lead the way with innovative wine retailing.
All the Enomatic models use our wine card activation to enable customer self-service of 25ml tastings with Scenic Cellar's own branded Wine Cards.
The team as Scenic Cellars tells us . . . .
“Enomatic has changed the business to make us a destination and no longer simply a wine shop. We now have a lot more people in the store, they stay for longer and feel more comfortable milling around and having a look, it is more interactive as the customers are now involved in the shop and not removed from the experience. They can help themselves and they enjoy the fact they are in control of their tasting and how much they spend, they also comment that it is much better that they can independently taste the wines without staff “hovering” over them.”
“They love the opportunity to try the super premium labels such as Grange and Y’quem, for example during the A1Grand Prix weekend (an extremely busy time when we had lots of people in store) the most poured wines were all super premium labels. Although there are few after sales of these wines it shows that customers are interested and relish the opportunity to try them, this encourages them to try something new that they might have been wary of before, they step out of their comfort zones as there is no commitment to buy and they know there is no risk of disappointment as there would be if they had purchased a bottle and disliked the wine."
"All the feedback has been positive, they find it easy, uncomplicated and they like the concept."
Click here for the full reference. What more can we say?. |
